In 1943, mechanical engineer Richard James and wife Betty noticed a simple torsion spring fall off a shelf and come to life as it moved over a table and down to the floor*. At that moment, an innovation in toys was born!

Brilliant innovations often happen that way – even in the business world.

For years, brand marketers used focus groups, consumer studies and survey data to help identify the characteristics of the most profitable consumers but were unable to find and reach consumers who actually fit a very custom profile.

Innovators from Experian® partnered with Twenty-Ten™, who found a unique way to combine proven research techniques with Experian's modeling and industry-leading data. The result? The most accurate targeting system available to brand marketers today.

A revolutionary solution with innovative applications!

Unlike any other solution in the industry today, TopTarget combines custom primary research with modeling and Experian’s INSOURCESM and BehaviorBank® consumer databases. The result is an accurate and customized targeting database that will revolutionize your consumer marketing efforts!

Among its many applications, TopTarget allows you to reach consumers:

  • Based on hard-to-identify behaviors and attitudes
  • Predisposed to your unique brand proposition
  • With advertising messages or incentives that will drive the most profitable response

To experience an innovation in consumer targeting, simply fill out the information below and we’ll send you more information about TopTarget. If you are one of the first 200 to respond to this promotion, we'll send you another flexible and brilliant innovation– a FREE collector’s edition Slinky®. Consider it a gift from your friends at Experian and Twenty-Ten!

 *Discovery Channel: Toys Were Us Web site

Your information will not be sold or distributed to any outside sources.
* indicate required fields.
 
Name: *
Title: *
Company: *
Address 1: *
Address 2:
City: *
State/Province: *
Zip Postal Code: *
E-mail Address : *
Phone Number : *
Fax Number :

I wish to receive future offers from Experian. (uncheck box if you do not wish to receive future offers from Experian)


Experian and the Experian marks herein are service marks or registered trademarks of Experian.
Other product and company names mentioned herein may be the trademarks of their respective owners.
If you have any questions please call 888-286-7563